Creating an A/B experiment in Google Website Optimizer
Having just started using Google Website Optimizer, originally I wanted to write a tutorial of creating an A/B landing page experiment in GWO. However, I don’t think I really need to.
It was extremely simple to set up an A/B test in Google Website Optimizer, since it clearly walks you through every step of the process. Simply click “Create another experiment”, and GWO provides step-by-step instructions for everything. No need to refer back to a tutorial (from anyone), it’s all right there!
I’m very excited to start using GWO more, but still just getting my feet wet so only have a handful of test running now. Since these test are on somewhat low traffic pages, it will take some time collect any significant results, but hopefully these test will provide useful information as I move forward with my goals to optimize not only Landing Pages, but full websites as well. It’s an exciting learning experience that has made going into work everyday a little more interesting.