I’ve been pushing for more and more online makreting testing at my current job, and things are starting to move forward, which is very exciting. I’m a huge fan of testing, and there are tons of tools and resources that make online testing very easy. However, because it is becoming…
The 5th and final part on a series about Landing Page Optimization and Buyer Modality, today I’ll talk more about the Spontaneous Buying Modality and how to focus your landing page on the spontaneous buyer behaviour.
Continuing the series on Landing Page Optimization and Buying Modalities, in Part 4 I’ll talk about the Methodical Buyer Modality and provide tips on marketing to a methodical buyer audience.
Part 3 in a series on Landing Page Optimization and Buying Modalities, today I’ll talk a little more about the Humanistic buyer behavior and how you can optimize your landing pages to target the Humanistic audience.
This is the second post in a series on Lading Page Optimization and Buyer Modalities. In the first post, I gave a very brief intro to the concept of buyer modalities, and today I’d like to dig a little deeper into the Competitive Buying Modality.
I’m in the middle of reading the book Web Analytics 2.0by Avinash Kaushik (very good book by the way…). In the book, Kaushik (very briefly) brings up the topic of Buyer Modalities, and it reminded me of a project I had worked on a couple years ago around the topic.