Article posted: July 6th, 2010 by Mike
I do a lot of email marketing, deploying 3-5 marketing email campaigns a week across various brands. When I first started doing the email marketing at my current job, we were pretty much only doing subject line tests with each deployment. However, we’ve recently gone a step further and started doing full content testing, which I think is a great thing. The question that comes up though is what is the marketing metric that determines success?
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Posted in A/B Testing, Email Marketing, Mike's Opinions, Web Design, online marketing | No Comments »
Article posted: June 29th, 2010 by Mike
I’ve been reading an older book on web usability, and as I’ve heard many times, it recommends blue hyperlinks for all your links. The book being close to 5 years old, I started to question if blue hyperlinks are still the “do not break” rule of creating hyperlinks? Interestingly, yes and no.
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Posted in Graphic design, Landing Page Optimization, Mike's Opinions, Web Design, online marketing | No Comments »
Article posted: June 24th, 2010 by Mike
I’ve been pushing for more and more online makreting testing at my current job, and things are starting to move forward, which is very exciting. I’m a huge fan of testing, and there are tons of tools and resources that make online testing very easy. However, because it is becoming easier and easier to start tests, it is more and more important to establish a basic test plan prior to beginning any testing.
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Posted in A/B Testing, Landing Page Optimization, Mike's Opinions, Tutorials, online marketing, resources | No Comments »
Article posted: June 13th, 2010 by Mike
The longer I spend in the design industry, obviously the more projects I put behind me (which is a good thing). However, as any good designer or developer, I put a lot of passion in my work and become very connected to my projects. But, often times, when a project is done, the designer moves on and things are left in the hands of someone else.
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Posted in Graphic design, Mike's Opinions, Print Design, Web Design, resources | No Comments »
Article posted: June 6th, 2010 by Mike
The 5th and final part on a series about Landing Page Optimization and Buyer Modality, today I’ll talk more about the Spontaneous Buying Modality and how to focus your landing page on the spontaneous buyer behaviour.
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Article posted: June 4th, 2010 by Mike
Continuing the series on Landing Page Optimization and Buying Modalities, in Part 4 I’ll talk about the Methodical Buyer Modality and provide tips on marketing to a methodical buyer audience.
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