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	<title>mikestickney.com &#187; Web Design</title>
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		<title>CSS Articles and Resources</title>
		<link>http://mikestickney.com/wordpress/css-articles-and-resources/</link>
		<comments>http://mikestickney.com/wordpress/css-articles-and-resources/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 16:53:53 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[CSS Resources]]></category>
		<category><![CDATA[Graphic design]]></category>
		<category><![CDATA[Mike's Opinions]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[resources]]></category>

		<guid isPermaLink="false">http://mikestickney.com/wordpress/?p=41</guid>
		<description><![CDATA[In an effort to start posting to this site again, and also to start adding more non-Flash related posts, I&#8217;ve been keeping an eye out on the Web for helpful articles that my readers may be intrested in. In my search, I came across a nice list for toxel.com titled Top 50 Best CSS Articles [...]]]></description>
			<content:encoded><![CDATA[<p>In an effort to start posting to this site again, and also to start adding more non-Flash related posts, I&#8217;ve been keeping an eye out on the Web for helpful articles that my readers may be intrested in. In my search, I came across a nice list for toxel.com titled <a title="Top 50 Best CSS Articles and Resources" href="http://www.toxel.com/design/2009/01/11/top-50-best-css-articles-and-resources/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.toxel.com');">Top 50 Best CSS Articles and Resources</a>.</p>
<p><span id="more-41"></span>Lot&#8217;s of great info here for all levels of CSS. I&#8217;ll be honest, I haven&#8217;t read all of these, I&#8217;m putting some faith in the guys at toxel that this list is legit, but I do visit a lot of the sources sited here (Smashing Magazine, Noupe, NetTuts among others) and have always found some great information.</p>
<p>Hope you all find this info helpful!</p>
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		<title>Spitshine-design.com is LIVE (well, sort of&#8230;)</title>
		<link>http://mikestickney.com/wordpress/spitshine-designcom-is-live-well-sort-of/</link>
		<comments>http://mikestickney.com/wordpress/spitshine-designcom-is-live-well-sort-of/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 02:18:02 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Graphic design]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[flash development]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://mikestickney.com/wordpress/spitshine-designcom-is-live-well-sort-of/</guid>
		<description><![CDATA[Ok, so when I started this site about 3 weeks ago, I set myself  a deadline of March for the simple reason being, I HATE missing deadlines, so I knew I&#8217;d force myself to get it done. And since I hate missing deadlines, I actually worked quite a bit these last few weeks, and [...]]]></description>
			<content:encoded><![CDATA[<p>Ok, so when I started this site about 3 weeks ago, I set myself  a deadline of March for the simple reason being, I HATE missing deadlines, so I knew I&#8217;d force myself to get it done. And since I hate missing deadlines, I actually worked quite a bit these last few weeks, and I am very happy to say I am ahead of schedule (again, sort of&#8230;). Tonight, I launched the last piece of this Web site puzzle which was my <a title="Graphic and Web Design Portfolio for Spitshine Design" href="http://www.spitshine-design.com/portfolio.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.spitshine-design.com');">graphic and Web design portfolio</a>.</p>
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<p>So what do I mean by &#8220;sort of&#8221;? Well, I say &#8220;sort of&#8221; because I just put up a handful of design projects, definitely not the full scope of my <a title="Graphic and Web Design Portfolio for Spitshine Design" href="http://www.spitshine-design.com/spitshine-graphic-design-portfolio.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.spitshine-design.com');">graphic design portfolio</a>, or all of my <a title="Website Designs" href="http://www.spitshine-design.com/spitshine-website-design.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.spitshine-design.com');">Web design</a> and <a title="Flash Design and Development" href="http://www.spitshine-design.com/spitshine-flash-design.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.spitshine-design.com');">Flash development projects</a>.</p>
<p><span id="more-8"></span></p>
<p>I still have quite a few items that I&#8217;d like to get up there, and I fully intend to, very soon in fact.  Which is why I left the launch date of March 2008 (notice, I wasn&#8217;t specific as to what day in March&#8230;). But at least there&#8217;s enough up there to start to get my work seen by others.</p>
<p>I&#8217;ve really been enjoying looking at some of my older projects, even the student work that I&#8217;ve done, and see the good (and unfortunately not-so-good) work that I&#8217;ve done. I&#8217;ve seen some real progression in my work. I have even posted some graphic design projects from college, so check out the portfolio and see if you can see any improvement. I plan to post some more of my &#8220;older&#8221; work soon, as well as some new stuff I haven&#8217;t even finished yet, so check back soon for updates. And of course there are the design tutorials that I&#8217;ve been planning on doing, so hopefully I can get those up soon too.</p>
<p>I also say &#8220;sort of&#8221;, because this being a one-man show (in my spare time to boot), there are definitely some kinks to be worked out. But at least with things live, I can get things checked out, and hopefully have some others take a look and catch things I might have missed by staring at it too long. So check things out, and feel free to comment (constructive criticism is always welcome) and let me know what you think.</p>
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		<title>Designing Banner Ads: Comparing Apples to Apples</title>
		<link>http://mikestickney.com/wordpress/designing-banner-ads-comparing-apples-to-apples/</link>
		<comments>http://mikestickney.com/wordpress/designing-banner-ads-comparing-apples-to-apples/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 19:11:57 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Banner Ads]]></category>
		<category><![CDATA[Mike's Opinions]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://mikestickney.com/wordpress/?p=6</guid>
		<description><![CDATA[A few months ago, I had a job request to design a leaderboard (728&#215;90) banner ad in Flash. Project went well, and I think I came up with a nice concept and design (view it here). The banner was well recieved by the client, and now they asked to carry over the same concept to [...]]]></description>
			<content:encoded><![CDATA[<p>A few months ago, I had a job request to design a leaderboard (728&#215;90) banner ad in Flash. Project went well, and I think I came up with a nice concept and design (<a href="/wordpress/blogLinks/22014_728x90_BAR_05.html" target="_blank">view it here</a>). The banner was well recieved by the client, and now they asked to carry over the same concept to other banner sizes, specifically a 120&#215;600 skyscraper.</p>
<p>Obviously, these sizes are pretty much opposite of each other, so the problem is the concept really doesn&#8217;t work as well at other sizes, especially going from a horizontal to a vertical layout.<span id="more-6"></span>  Using elements from the original leaderboard, I was able to give the skyscraper a similar look and feel, but I think the visual experience is very different, and I&#8217;m not as pleased with the taller version (<a href="/wordpress/blogLinks/23540_120x600_BAR_02.html" target="_blank">view it here</a>). This brings up the question of when resizing banner ads, when does the banner stop being part of the same &#8220;campaign&#8221; and become more of it&#8217;s own new creative? When projects like these go into use, are we really getting a good comparison of which ad placement works better? After all, I don&#8217;t think we are comparing apples to apples any more.</p>
<p>Of course the size alone is enough to skew performance results, but I&#8217;m saying now that the visual experience has changed there is an additional factor that could change the results. In other words, if the leaderboard performs very well, is it safe to say that the skyscraper will have similar results? I think not&#8230; and of course the skyscraper could just as easily outperform the leaderboard. So how much of the performance difference is due to size of the banner and how much is due to the visual?</p>
<p>So, my advice is, even though you have several different sizes as part of one ad campaign, it is still a smart idea to view the results of each banner size similar to a campaign. What I&#8217;m trying to say is, lets assume you have 3 creative campaigns at 4 different ad sizes&#8230; Campaign A, B and C at sizes 1, 2, 3 and 4. While you need to compare how campaign A performed vs. campaign B vs. campaign C, you should also take into consideration how size 1 for all campaigns compared vs. size 2, 3 and 4 (I hope I&#8217;m making some kind of sense here&#8230;) What you could possibly find is that your top performers aren&#8217;t necessarily all from the same campaign&#8230; maybe campaign A size 2 and campaign C size 4 were your top performers. What you can now do is take your top performer in each size and try and combine elements of each one to create a 4th creative campaign and do a test with that. By constantly tweaking and re-testing, hopefully you end up with the best campaign as a whole.</p>
<p>Confusing stuff here, so if you have any questions or comments, feel free to add them!</p>
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