Laithwaite’s Wine – Customized Wine Plan Acquisition Flow
Laithwaite’s Wine – Customized Wine Plan Acquisition Flow
Laithwaite’s Wine operates some of the most popular wine clubs in the world. With a long history of wine making and wine buying experience, Laithwaite’s Wine and their global partnerships provide wine delivery to your home or office.
A large portion of their U.S. business is a quarterly wine club, and selling via online landing pages is key to the success of their products. Always looking to improve the customer experience, Laithwaite’s was looking to create a more customized wine club where the user had the options to set their personal preferences in order receive wines more to their liking.
These designs served as a proof-of-concept for how the acquisition flow might work for the user.
*Note: this project was done as a full-time employee of Direct Wines and not considered a Spitshine Design client.
Click on the thumbnails below to view full landing page variations: