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	<title>mikestickney.com</title>
	<link>http://mikestickney.com/wordpress</link>
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		<title>E-Mail Marketing Metrics and Bronto</title>
		<description><![CDATA[I do a lot of email marketing, deploying 3-5 marketing email campaigns a week across various brands. When I first started doing the email marketing at my current job, we were pretty much only doing subject line tests with each deployment. However, we&#8217;ve recently gone a step further and started doing full content testing, which [...]]]></description>
		<link>http://mikestickney.com/wordpress/e-mail-marketing-metrics-and-bronto/</link>
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		<title>Are blue hyperlinks still the &#8220;norm&#8221;?</title>
		<description><![CDATA[I&#8217;ve been reading an older book on web usability, and as I&#8217;ve heard many times, it recommends blue hyperlinks for all your links. The book being close to 5 years old, I started to question if blue hyperlinks are still the &#8220;do not break&#8221; rule of creating hyperlinks? Interestingly, yes and no.

In an extremely unscientific [...]]]></description>
		<link>http://mikestickney.com/wordpress/are-blue-hyperlinks-still-the-norm/</link>
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		<title>Creating a Landing Page Optimization Test Plan</title>
		<description><![CDATA[I&#8217;ve been pushing for more and more online makreting testing at my current job, and things are starting to move forward, which is very exciting. I&#8217;m a huge fan of testing, and there are tons of tools and resources that make online testing very easy. However, because it is becoming easier and easier to start [...]]]></description>
		<link>http://mikestickney.com/wordpress/creating-a-landing-page-optimization-test-plan/</link>
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		<title>Letting go of old work</title>
		<description><![CDATA[The longer I spend in the design industry, obviously the more projects I put behind me (which is a good thing). However, as any good designer or developer, I put a lot of passion in my work and become very connected to my projects. But, often times, when a project is done, the designer moves [...]]]></description>
		<link>http://mikestickney.com/wordpress/letting-go-of-old-work/</link>
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		<title>Landing Page Optimization: Spontaneous Buying Modality</title>
		<description><![CDATA[The 5th and final part on a series about Landing Page Optimization and Buyer Modality, today I&#8217;ll talk more about the Spontaneous Buying Modality and how to focus your landing page on the spontaneous buyer behaviour.

Hopefully you&#8217;ve been following along with this series, and you&#8217;re acquainted witht the Competitive (part 2), Humanistic (part 3) and [...]]]></description>
		<link>http://mikestickney.com/wordpress/landing-page-optimization-spontaneous-buying-modality/</link>
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		<title>Landing Page Optimization: Methodical Buyer Modality</title>
		<description><![CDATA[Continuing the series on Landing Page Optimization and Buying Modalities, in Part 4 I&#8217;ll talk about the Methodical Buyer Modality and provide tips on marketing to a methodical buyer audience.

In Part 2 and Part 3 of the series, I dug a little bit deeper into the Competitive and Humanistic buying behaviours (respectively). Both humanistic and [...]]]></description>
		<link>http://mikestickney.com/wordpress/landing-page-optimization-methodical-buying-modality/</link>
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		<title>Landing Page Optimization: Humanistic Buyer Modality</title>
		<description><![CDATA[Part 3 in a series on Landing Page Optimization and Buying Modalities, today I&#8217;ll talk a little more about the Humanistic buyer behavior and how you can optimize your landing pages to target the Humanistic audience.

In Part 2, I talked about the Competitive Buyer Modality, and showed an example of a page targeted to that [...]]]></description>
		<link>http://mikestickney.com/wordpress/landing-page-optimization-humanistic-buyer-modality/</link>
			</item>
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		<title>Landing Page Optimization: Competitive Buying Modality</title>
		<description><![CDATA[This is the second post in a series on Lading Page Optimization and Buyer Modalities. In the first post, I gave a very brief intro to the concept of buyer modalities, and today I&#8217;d like to dig a little deeper into the Competitive Buying Modality.
As mentioned in part 1, the Competitive Buyer Modality is focused [...]]]></description>
		<link>http://mikestickney.com/wordpress/landing-page-optimization-competitive-buying-modality/</link>
			</item>
	<item>
		<title>Landing Page Optimization and Buyer Modalities</title>
		<description><![CDATA[I&#8217;m in the middle of reading the book Web Analytics 2.0by Avinash Kaushik (very good book by the way&#8230;). In the book, Kaushik (very briefly) brings up the topic of Buyer Modalities, and it reminded me of a project I had worked on a couple years ago around the topic.

After being reminded of the project, [...]]]></description>
		<link>http://mikestickney.com/wordpress/landing-page-optimization-and-buyer-modalities/</link>
			</item>
	<item>
		<title>Spitshine Design is now on Twitter</title>
		<description><![CDATA[So, I finally stepped into the next level of social media and signed up with Twitter. Check me out at http://twitter.com/spitshinedesign.
Still not sure how I feel about Twitter yet. I was VERY reluctant to join, but finally decided that it was time to take the plunge. Mainly, I wanted to get the account name for [...]]]></description>
		<link>http://mikestickney.com/wordpress/spitshine-design-is-now-on-twitter/</link>
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