Designing Banner Ads: Comparing Apples to Apples
A few months ago, I had a job request to design a leaderboard (728×90) banner ad in Flash. Project went well, and I think I came up with a nice concept and design (view it here). The banner was well recieved by the client, and now they asked to carry over the same concept to other banner sizes, specifically a 120×600 skyscraper.
Obviously, these sizes are pretty much opposite of each other, so the problem is the concept really doesn’t work as well at other sizes, especially going from a horizontal to a vertical layout. (more…)
